For more information, see Manage data for Microsoft Whiteboard. Paid results do strongly impact organic click-through rate, especially in certain queries. New Releases Get the scoop on the latest and greatest from Moz. Eiminate shadows Sounds easy enough, right? Whoa! Don’t get ahead of yourself, kid. Moz Links API Power your SEO with our index of over 44 trillion links. Step 1 - Gain deep insight. STAT SERP tracking and analytics for enterprise SEO experts. So in reality, the average return on investment in SEO for an e-commerce company is about $2. C. 2. You don't have to set up your own website, but at the same time you are. This is Debbie. wikipedia. I'm Cooper Hollmaier. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday. So if you only have a few minutes in a month, in a week to do some SEO, and I know many of you are professional SEOs, but you work with lots of folks, like content creators, clients, web developers, who have very, very limited time,. It's not so common to think about email marketing as a potential link building opportunity, but it's actually a wonderful tactic that you can use. In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building. 3. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Log File Analysis 101. So my talk today is about harnessing generative AI for content and SEO success. 1. Raise your local SEO visibility with complete local SEO management. Compare SEO Products See which Moz SEO solution best meets your business needs. 10 Tactics to Improve Blog Readership. Hit “Save Profile. Ecommerce should pay attention to engines like Amazon or Etsy. With the widespread. So if you put that little caption down below, underneath your image, that can actually help with the Image Search rankings. So basically, indexing content is not that hard in Google. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Large Language Models have taken the world by storm in recent months. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As SEO continues to evolve, the metrics that indicate success continue to change with it. This will show all external backlinks. I'm doing the same thing. If you are in the local space, you're going to want to check out Google Maps, which can send a tremendous amount of traffic. Whiteboard Friday | SEO Reporting. But still, we are lucky that not provided is only 90% of your Google search traffic. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week we're going to chat about being intentional about the content investments that you make. 1. Click on the whiteboard image above to open. In this Whiteboard Friday, Google penalty and unnatural link expert Marie Haynes shares something a little different: how to earn links that DO comply with Google's guidelines and that can make a real impact for your site. Whiteboard Friday. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. Link Building | Whiteboard Friday. I am not an AV guy, so this has taken a little while longer than I had hoped. Go to the bottom, where you’ll find “Site Search Settings”. 4 minute read We love Moz’s Whiteboard Friday, which features Rand Fishkin or someone from the Moz team presenting a short video that answers a specific question about content creation, SEO or. He's going to be discussing the basics of local SEO, a rapidly developing, important niche in SEO land that involves a complex amalgamation of many data sources and metrics. Tom: Howdy, and welcome to another British Whiteboard Friday. Welcome to another edition of Whiteboard Friday. What separates a vanity URL from a micro-site URL or a sub-domain URL is that we never show Google that. Using a Vibe Interactive Whiteboard for Effective Brainstorming. Number two tip, extreme topical relevance. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. All you do is add an exclamation mark at the start. Presented here are five advanced tactics that get you. Welcome to another edition of Whiteboard Friday. wikipedia. 3. If one of your goals is to build up subscribers, like Whiteboard Friday where people know it and they've heard of it, they have a brand association with it, it's called Whiteboard Friday, it should. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Today we are going over part three of our three-part series all about featured snippets. Moz was the first & remains the most trusted SEO company. . If you follow this and learn from this history, I think you'll do a much better job, generally speaking, of writing for SEO than a lot. On a page that is dedicated, for example, car sales, a link to a page replacement tires will be more relevant if we put a link to a page of. Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. The Moz Story Moz was the first & remains the most trusted SEO company. Problem is almost everyone can get here. Follow our complete guide to setting up GA4 in Chapter 1 of this guide. It's incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. I'm annoyed at it, so we're going to talk about this a little bit. It's also a review type of content. This Whiteboard Friday delves into the pros and cons of targeting top ranking sites for links, and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page 1 of. htaccess to fix the non-to canonicalization issue: Click “View Settings”. If you haven't already setup a Favicon, then do that first. The Moz Story Moz was the first & remains the most trusted SEO company. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Click on the whiteboard image above to open a high resolution version in a new tab!In the Whiteboard Friday video, Danny points out a common canonicalization issue of having both your non-and URLs active. The 55 Best Free SEO Tools: When doing professional SEO, paying for premium tools is typically worth it. Click on the whiteboard image above. Using this beginner's guide, we can follow these seven steps to successful SEO: Great user experience including a fast load speed and compelling UX. Optimize for the business goal without sacrificing one and two. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Step 1: You will see the number of errors under the Structured Data tab, in the "Search Appearance" category. 6. There's one mention in the Research Tools section. Click the "View" link inside the "Audiences" box. Those include: Web analytics - Google Analytics is free and very, very popular. Step 2: ??? Step 3: Massive flood of traffic. In bug 1037125 and bug 1040436, we created a fake GMP plugin and test infrastructure to use it. The Basics of Local SEO. The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an. We've included some of our favorite episodes here, and find. Click on the whiteboard image. Check out Google Maps if you're in local. to-do lists , memo or any thing which you may forget. Indexing. Case Studies Explore how Moz drives ROI with a proven track record of success. The session, for many, many years, has been the core unit of Analytics data. There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Click the button so that its setting is “On”. Whiteboard Friday was the second or third result there, meaning, they've seen that I've done searches around SEOmoz before and around SEO in general. Tom Mansell. Learn SEO tips and tricks in this SEO training course from Moz. You can see Wikipedia doing this. In here, you'll see the basic fallback settings that Magento has that you can use for SEO purposes. e. In an article for CMI, Linn suggests using a story tracker to catalog and organize potential content ideas stemming from your research. New Releases Get the scoop on the latest and greatest from Moz. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. Because, in 2018, links still do matter, still are an important part of SEO. It doesn't affect your SEO, but the standard Magento one doesn't look great. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Extreme topical relevance. Configure Enhanced Measurements. Today I'm going to talk a little bit about the SEO slog. They have en. g. I installed five browser extensions and a bookmarklet on my Googlebot browser. It also gives your ideas room to grow with an infinite canvas designed for pen, touch, and keyboard. They sent out a bunch of penalties to, well, a noticeably large number of. SEOs and developers need to work better together. At #MozCon 2023, Ziff Davis’ Moz launched Brand Authority, a first-to-market metric that accurately measures online brand strength and supercharges competitive analysis to spot threats. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Pete from Moz here. What I'm going to give you here is a methodology for how you can set your team and yourself up for success, in 2016, with a great metrics dashboard that shows you how things work through your funnel. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. As a special bonus (because I have complete and total control of Whiteboard Friday this week), stick around after the credits and I'll take you on a quick, whirlwind tour of the MozPlex, as so many have asked for. (If they got any more TAGFEE, they’d come over and produce the damn things for you. Creating the Right Marketing Mix. So in the SEO world, there are followed links. New Feature: Moz ProIt's self-reinforcing. So what I see lots of folks doing is they look at a search result or a set of search results in their industry. As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. Moz Link Explorer: Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site. Create one-to-one redirects. Welcome to the latest edition of Whiteboard Friday. I installed five browser extensions and a bookmarklet on my Googlebot browser. In this Whiteboard Friday, Rand covers the tactics that will help your content. In order to complete the tracking, you’ll need to locate your site’s query parameter. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Making your FAQ page work: integrate, analyze, monitor. We can talk about how to get to that topic in a future Whiteboard Friday, and we've had some in the past certainly around keyword. Hi, my name's Samantha Noble, and I'm the Director of Strategy over at Koozai in the UK. In this week's edition of Whiteboard Friday with Tom Mansell, you'll learn how you can get started with SEO forecasting today with just four things! #WhiteboardFriday 36 1. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It eliminates the need to set up and break down multiple interview shots, so it’s a great option for shooting a bunch of people quickly. Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. In today's Whiteboard Friday, Moz associate (and long-time community member) Gianluca Fiorelli explains how we can use topical hubs and an entity-based approach to tell Google about connections it might otherwise have missed. To connect your accounts, open up your site’s Google Analytics property and select the Admin gear button. It's in the new Search Console, previously Fetch and Render. ) to one page, or keep it separated between multiple versions. In today’s Whiteboard Friday, Paddy walks through a few tactics to get more from less. Explore how Moz drives ROI with a proven track record of success. runtests. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. 10am. ”. This Whiteboard Friday video. , review stars for product ratings)Duplicate content can present three main issues for search engines: They don't know which version (s) to include/exclude from their indices. Use this step-by-step…Google's Search Suggest automatically recommends popular searches as you type your query into the search field. Ease the stress away by ensuring that your Moz Pro subscription is set up correctly with this 10-step. This week Tom Critchlow from Distilled talks about the suggestions he has given to SEOmoz to improve our Google Analytics setup. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This makes monitoring the page closely a very essential task. It eliminates the need to set up and break down multiple interview shots, so it’s a great option for shooting a bunch of people quickly. There's a short answer with a big asterisk, and in today's. This week, I (Scott) walk you through what to do if you find yourself the victim of copyright infringement. I think Facebook is somewhere between 15% and 30% of the traffic that Google's driving. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Around the office we have looked at dozens of examples of companies that do video presenting or teaching, and then I realized that I watch a great example of high-quality online video every week: Whiteboard Fridays! They look and sound fantastic! Moz team, what are you willing to share re: the setup you use? Whiteboard Friday | Content Marketing. Here are our favorites. The biggest challenges of shooting in front of a whiteboard are the reflections and glare. 10:10. Add them to my list in Keyword Explorer or Excel or Google Docs if you're using those and go to work. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So I'm going to take those three to five terms, and I'm going to think about one of those as the primary keyword phrase that I'm targeting. Whiteboard will open a text-editor in a new tab. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. There are those 10% of queries we can get some of our branded search queries through there. Option B, of course, being subdomains. We've included some of our favorite episodes here, and find. 15 SEO Best Practices for Structuring URLs. org. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. For reference, here's a still of this week's whiteboard. Whiteboard Friday. Optimize for page speed. AI — Whiteboard Friday. Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Cost them PageRank. Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. This is the founder and CEO, Will Critchlow. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Moz Links API Power your SEO with our index of over 44 trillion links. From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. Definitely bigger than any of the secondary search engines. I would urge you to design generally with the searcher in mind and if you can fit in the business goal, that is ideal. g. Click on the whiteboard image above to open a high resolution version in a new tab! In the Whiteboard Friday video, Danny points out a common canonicalization issue of having both your non-and URLs active. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. htaccess to fix the non-to canonicalization issue:Click “View Settings”. Set the groundwork Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday. It's probably pretty clear to everyone that content marketing takes time, but there's a common misconception in just how much time. 4 hours ago · Whiteboard Friday Recap 2023: AI Edition. Office. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. Live & Dare's Benefits of Meditation (ranks for Meditation Benefits) Short-form evergreen content and articles. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. Or you can play it in the player. Join and build community. SEO stands for search engine optimization. So secondly, when you come to present to executive stakeholders, and whether this is a formal presentation with a whiteboard and slides and all of that kind of stuff, or whether it's in a. One of my favorite things about Whiteboard Friday is the genius reuse of time and content. This can easily be fixed in your . And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. STAT SERP tracking and analytics for enterprise SEO experts. The Greatest Misconception in Content Marketing. For example, let's says I have 50 guitars to give away. High-Value Tactics, Future-Proof Link Building. The marketing industry seems to have a love-hate relationship with infographics. It's not going to apply to you or to everyone. The overall ease-of-use of Moz Local is the main selling point for me. Hey, Moz fans. Visualizing the Marketing Funnel. The past 12 months have been brutal for many traditional forms of link building. Welcome to Whiteboard Friday. Tom wrote a post on Google Site Speed in Google. Moz Local Raise your local SEO visibility with complete local SEO management. To do SEO you really only need 3 things to get started: a website, your brain, and data. So my talk today is about harnessing generative AI for content and SEO success. He identifies three specific types of. I'll list the extensions, then advise on settings and why I use them. This used to be easier than it is today, thanks to keyword not provided. We wrote the blog on SEO — literally. Moz 157,545 followers 5mo Report this post Are you using rank tracking to measure the success of your SEO efforts? 🕵️ While that works well for most types of SERPs, it's not as useful for. SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. What I've seen sometimes is oh, man, it could save me tons of time if I just use a wildcard and redirect all of these pages to the homepage or to the blog homepage or something like that. Community. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Power your SEO with our index of over 44 trillion links. No sign-up or registration is required. But guest posting and guest blogging can. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges. Completely characteristically, the Moz team has even shared the details of their production set-up in this WBF show, “Tips for Filming Whiteboard Presentations”. The Basics of Local SEO. You can start talking about the benefits of your product, start showing testimonials from people. We're a digital marketing agency specializing in paid media, SEO, and content marketing, and I'm really, really excited to be here today to. This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Welcome to Whiteboard Friday. And when you get out on stage, it'll change from an experience of feeling like something you want to do to something that you're crazy excited to do. This week we're going to chat about keyword ranking reports. We will continue to build them. htaccess file by using mod_rewrite functionality. Restoro 2. Contrary to popular opinion, high ranking pages aren't always the best targets for link building. Around the office we have looked at dozens of examples of companies that do video presenting or teaching, and then I realized that I watch a great example of high-quality online video every week: Whiteboard Fridays! They look and sound fantastic! Moz team, what are you willing to share re: the setup you use?Whiteboard Friday | Content Marketing. However, even with these set up, sometimes some. In this week's Whiteboard Friday, we are covering some advanced techniques that you can use to optimize your landing pages. In here, we need to: Click "Channel Groupings," select "Create a custom channel grouping". It's not a high bar, a high barrier to entry to say you need good, unique content. Have you seen it, with Andy Crestodina? Tell us how you used what you you learned in the…8. Compare SEO Products. Create one-to-one redirects. Compare SEO Products Lighting is the most important aspect of our setup. She is a ball python herself, total expert. These journey maps can help to unite all of the different parts of the organization. Moz’s laid back approach is a great alternative to an expensive, highly produced series. ) Site speed is a very easy setup and only includes adding one line of code to track how long it takes your pages to load. Don't make assumptions and let the data help you along the way. And once you have those, start to run them through this engine and give your content new life. As of this filming, both tools still exist. Today, I'm going to talk to you about harnessing the power of feedback when it comes to content. Beyond performance metrics, research. This is the on-page SEO portion. Click on “Authenticate” and choose your site’s profile from the list provided. It's hard to foresee a lot of benefit to your hard work creating content when you don't have much of a following, and even if you do, scaling that content creation is difficult for any marketer. Whiteboards are created in the OneDrive of the person who starts the whiteboard. Someone's performed a search for air conditioners. Click on the whiteboard image above to open a high-resolution version in a new tab!. I'm an SEO account manager for SEO Sherpa, and welcome to this edition of Whiteboard Friday. In a previous Whiteboard Friday, I mentioned the three bosses of SEO, and one of the factors that I mentioned affecting SEO are the search intents behind each and every search. Moz offers. What I'm going to show you today is not going to be perfect. Understand how to communicate with each other in a way that fits into each other’s processes. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. The first one is a strong psychological nudge that you own and control 100% of the time, and that is really branding and naming conventions. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. If no information is returned, then you are a. Click on the whiteboard image. Editor's note: Beginning at 1:49, when Claire mentions "referral. Enter. Once your research is complete, each data point, insight, and potential narrative can become a valuable content asset. Whiteboard Friday | SEO Reporting. shares. Calling your product, your brand, your series. Happy Friday, Moz fans, and today's Whiteboard Friday is about measuring link building. In a previous Whiteboard Friday, I mentioned the three bosses of SEO, and one of the factors that I mentioned affecting SEO are the search intents behind each and every. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So down here, and honestly this section deserves its own whiteboard, after you've done this and maybe you've written down 70 ideas based on, oh wow, we're able to zoom out and think about all kinds of stuff, so much comes to mind, think about emotion. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. We've got a great program set-up and expect a fantastic turnout (oh yeah, there'll be a party too). Допис учасника Moz Moz 158 409 послідовників 5міс. Discover the most popular features and get to know the dos and don'ts when creating local landing pages. As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. If you haven't added the remarketing search snippet to your site, you'll want to select "Define a list of visitors by placing a new tag on your site. I highly. This is super important. Moz was the first & remains the most trusted SEO company. Number one, always create one-to-one redirects. So AI. Today I'm going to talk a little bit about the SEO slog. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. There are all sorts of free tools available for you to compress them. In this week's edition of Local Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Firstly: Behavior > Site Content > All Pages > Paste in your URL. Outreach. We don't need to create heaps of pages to target long-tail keywords. You're ranking number four. )It gets pretty fun I have to be honest. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. GA4, you can tell from their reporting, is really trying to shift everyone's reporting from sessions to users. First, go to Google Adwords. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. This setting controls whether a user can share the whiteboard in a meeting. There have been a few articles that have come out recently on a number of big industry sites around whether SEOs should still be tracking their keyword rankings. Instant downloads and streaming to your computer, tablet, or mobile device. ”. They have en. Whiteboard Friday. Learn how this free tool provides insights into your site's performance,. Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. We've included a nifty PDF download to guide you through the steps and help keep you and your team on track. A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. So does Bing. Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. Dealing with any issues comes within a window throughout your application; makes the system work more freely. Leveraging those finely crafted email lists with an SEO strategy can be highly advantageous. Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return results in your data warehouse. These videos not only attract a lot of attention from SEOs around the world, but also attract a significant number of links, embeds, and social shares; therefore increasing site traffic for Moz. Click on the whiteboard image above to. g. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Blog posts and those could have regular updates or be republished on a regular basis. Explore how Moz drives ROI with a proven track record of success. But you've got to have a base of links. In this week's Whiteboard Friday, get a refresher on what faceted nav is and. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy: 21 full-length videos from some of the brightest minds in digital marketing. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software.